It’s still got the original Rockstar mix of ingredients so you also get an “energy” burst. Recovery Lemonade, Orange, Grape – All of these products include electrolytes, and they are designed to chip into the dominance of Gatorade in the sports recovery market. Juiced Mango, Guava, Pomegranate – The original Rockstar mixed with different flavors of fruit juices. It’s different than the caffeine high you get from regular soft drinks. It’s like drinking a Coke or a Pepsi, but getting an energy boost at the same time. Punched, Punched Citrus – This is a mix of tropical flavors, hence the name, but they also included extra ingredients like guarana, ginkgo, ginseng, and milk thistle, all while delivering the same energy burst as their original formula.Įnergy Cola – This is one product they have that Monster doesn’t.
Zero Carb – If carbs are what you’re watching, you definitely couldn’t drink the original, and this version promises that you won’t intake a single carbohydrate, while also getting the same energy rush. The consensus is they got the flavor right. To fix this they just took all of the sugar out, but tried to retain the flavor.
#Rocks energy drink free
Sugar Free – The biggest complaint about the original formula is all the sugar it contains. Definitely aimed at the consumer that ignores the advice of not drinking more than one of these energy drinks per day. Original – This is what they started with and when it came out it was in a big 16 ounce can that touted that it had the same sort of kick as Red Bull, and you got twice as much of it. They have tried to address each of the complaints of the original formula with each spin off they’ve released. You can usually find a can for less than $2 at most convenience stores.Ĭopying the Monster business model, Rockstar Energy drinks come in a wide variety of flavors and gimmicks. They are still the cheapest of the bunch, which allows them to appeal to consumers that want to feel like they’re getting a bargain. Rockstar gained market ground by being the cheaper alternative to Red Bull and Monster. But people still buy plenty of them, and think that they are actually doing something healthy for their body. Since they aren’t giving your body true energy, but rather a sugar and caffeine rush, the entire market is one big hoax. But most people use this as a way to get their day going, or to combat the drowsy feeling they get in the afternoon when they’re still expected to be getting work done.Įnergy drinks by their very nature are pure hype. Rockstar energy drink claims to help you recover from an athlete or rockstar lifestyle. They are basically the same product, with just as many spin offs, so it’s easy to see why they split that market segment. Debuting 4 years after its closest competitor, Monster Energy, they have managed to steadily chip away at their lead, and most estimates put them neck and neck in 2011.
This allowed it to gain ground with consumers that wanted more value for their money. Its original gimmick was to offer twice as much product for the same price as a Red Bull. But is Rockstar any good, and how does it stack up to its competitors? They also directly compete with Red Bull, which dwarfs them in annual sales. Headquartered in Las Vegas, Nevada, they are very similar to Monster, which had a headstart on them. Coming in third as far as market share goes, Rockstar Energy drink is trying to differentiate itself from its competitors.
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